Posted 7/24/2012 - 9:23:33 AM
DALLAS—La Quinta Inns & Suites granted 21 new franchises in the first half of 2012, which marks a 30% increase over the same time last year.
In other first half results, the brand opened 11 properties, almost double the first half of last year’s amount. RevPAR at La Quinta hotels was up more than 9.4% over the same period last year. Additionally, guest satisfaction at those hotels has increased in Satisfied Intent to Return, Product Quality and Service Quality.
La Quinta’s system-wide mobile revenues increased more than 124% over the same time last year. Member revenue and room nights from the Returns loyalty program increased more than 20%, and La Quinta Returns member revenue made up more than 40% of total revenues.
In the first half of 2012, La Quinta introduced LQ Instant Hold, allowing travelers to reserve a room using just their cell phone number. Also, La Quinta unveiled a new mobile app for the iPhone and Android. LQ Instant Hold can be accessed through this app. La Quinta achieved an increase of more than 124% in mobile revenues compared to last year.