Posted 7/16/2012 - 10:49:55 AM
ATLANTA—IHG’s extended-stay brands, Staybridge Suites and Candlewood Suites, have added master’s-level classes to the extended-stay owner certification program.
The new program expands the content to teach owners how to improve their hotels’ performances with topics such as the owner’s role in leading sales efforts, driving guest satisfaction and quality and leadership and organizational performance, all to help owners grow market share, improve guest satisfaction and gain a higher ROI.
Already, two master’s-level classes have been held. In order to attend, owners must have previously attended a bachelor’s-level class and have a designated level of extended-stay mix, guest satisfaction scores surpassing a pre-determined threshold and a designated RevPAR index.
The “Extended Stay Owner Certification,” launched in 2008 by IHG for Staybridge and Candlewood Suites, starts with a bachelor’s degree, continues on to a master’s degree and a Ph.D.