Posted 6/26/2012 - 7:32:27 AM
Sheraton Hotels & Resorts has launched the Sheraton Social Hour.
STAMFORD, CT–Sheraton Hotels & Resorts has launched the Sheraton Social Hour, a brand-wide premium wine program.
The new program offers guests a specially curated menu of premium wines and weekly tasting events at more than 240 Sheraton hotels around the world. Sheraton piloted the program in 19 global properties with positive feedback from guests. Almost all the guests participating said they were likely to attend another Social Hour and would recommend the program to others. In addition, 65% of guests polled said they would be inclined to purchase wine while traveling, if there was a premium wine program offered.
Sheraton, which is part of Starwood Hotels & Resorts Worldwide, has more than 400 hotels in its portfolio in 70 countries.