Posted 6/20/2012 - 10:46:47 AM
NEW YORK—Boutique hotel group HKHotels has changed its name to Library Hotel Collection; additionally, the company has unveiled a new website.
The group, which owns four properties, changed its name for the sake of brand recognition, as the old name did not properly represent the group, according to the company. It will also undergo a brand repositioning; the company is slated to open two new properties outside of New York during the next three years.
In September 2013, the company will introduce the 52-room Aria Hotel in Budapest, which will have a similar concept as the Library Hotel, but the rooms will be dedicated to different composers, not books. The hotel’s four wings will feature a different genre in addition to a music library of books, videos and CDs. In 2015, the Library Hotel Collection will open Hotel X at Exhibition Place in Toronto, which will also have a themed concept. Construction is set to begin on this property some time in 2013.
The new website, www.libraryhotelcollection.com, has been designed to provide visitors with streamlined navigation. The sites were designed by WIHP.