Posted 2/9/2009 - 8:49:32 PM
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What are these?
BEVERLY HILLS, CA—Hilton Hotels Corp. continues to extend its comprehensive brand lineup with the addition of its new global lifestyle brand.
The launch of the new brand comes on the heels of the company's recent announcement at the Americas Lodging Investment Summit (ALIS) that it is adding a new midscale, extended-stay brand called Home2Suites.
The new flag is designed to complement Hilton's current luxury brands and will be part of its Hilton Prestige Portfolio. Currently dubbed Project Global21, the new brand will target local influencers, tech-savvy individuals with a high disposable income and those in search of a sensuous retreat, according to the company.
