Vimana Launches New GDS Marketing Initiative
Wednesday April 23rd, 2014 - 9:43AM B
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WINDEMERE, FL—Vimana Franchise Systems has unveiled a brand wide marketing campaign for both its Centerstone Hotels and Key West Inns flags.
The franchisor's new marketing campaign comprises a multitude of GDS marketing activities that includes banner ads and direct marketing to travel agents in order to increase awareness of both brands, according to the company. This new declaration comes off their recent announcement of their new partnership with Sabre Hospitality Solutions, the nation’s largest reservation system provider.
Amanda Belmonte, VP of Brand Management, stated, “These are the most significant consumer marketing efforts in the history of our company and combined with our recent switch to Sabre, will generate more reservations and rate increase for our franchisees than ever before.”
Tags: GDS • marketing • Vimana • Hospitality • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.