Vimana Launches New GDS Marketing Initiative
Wednesday April 23rd, 2014 - 9:43AM B
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WINDEMERE, FL—Vimana Franchise Systems has unveiled a brand wide marketing campaign for both its Centerstone Hotels and Key West Inns flags.
The franchisor's new marketing campaign comprises a multitude of GDS marketing activities that includes banner ads and direct marketing to travel agents in order to increase awareness of both brands, according to the company. This new declaration comes off their recent announcement of their new partnership with Sabre Hospitality Solutions, the nation’s largest reservation system provider.
Amanda Belmonte, VP of Brand Management, stated, “These are the most significant consumer marketing efforts in the history of our company and combined with our recent switch to Sabre, will generate more reservations and rate increase for our franchisees than ever before.”
Tags: GDS • marketing • Vimana • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.