Veteran Sternlicht Invests in Hotel Booking App
Friday January 31st, 2014 - 10:10AM W
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SAN FRANCISCO—Industry veteran Barry Sternlicht, founder, chairman and CEO of Starwood Capital Group, has joined HotelTonight, an on-demand mobile hotel booking app, as a strategic advisor following an investment in the company.
HotelTonight also has teamed with several large scale chains, including IHG, Hyatt Hotels & Resorts, Best Western International, Kimpton Hotels & Restaurants, FRHI Hotels & Resorts, La Quinta Inn & Suites, Barcelo Hotels & Resorts, and Steigenberger Hotel Group.
With a focus on same day booking, HotelTonight is designed to attract incremental, tech-savvy customers without cannibalizing business from these chains' brand-loyal guests, according to the company.
Tags: HotelTonight • Sternlicht • Hospitality •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.