Sofitel Introduces New Mobile App
Friday February 14th, 2014 - 9:38AM DB
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PARIS—Sofitel Luxury Hotels has launched a new mobile app for iPhone and Android, which offers content in 15 languages.
Using the app, customers can search a Sofitel hotel by destination or near their current location and book their stay; access their current and past Sofitel hotel bookings; select the latest Sofitel offers and promotions; view Sofitel video, photo galleries and hotel highlights; access maps and directions to easily find Sofitel hotels; monitor their Le Club Accor hotels point balance and personal information; contact a Sofitel hotel in one click (email or telephone call); and have access to Sofitel updates at-a-glance.
"Sofitel's approach to luxury hospitality extends far beyond the walls of our hotels. This new mobile application is a way for Sofitel to engage with its customers—and its customers with Sofitel—in a way that is true to its dedication to French elegance and luxury," said Mathieu Saccharin, mobile e-Commerce director, Accor. "This new mobile application offers a customized and personal way for Sofitel customers to create their own luxurious experience, with all of the information needed just at their fingertips."
Tags: Sofitel • mobile app • Hospitality • Brands • Guest Facing •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.