Nor1 Launches eReach
Thursday May 15th, 2014 - 3:03PM MD
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SANTA CLARA, CA—Nor1 has launched eReach, a new mobile merchandising solution designed to help hotels increase revenue and guest satisfaction during a guest's hotel stay, via real-time, data-driven predictive targeting.
Combined with Nor1’s flagship Front Desk Upsell and eStandby Upgrade products, eReach provides an end-to-end platform for engaging guests and generating ancillary revenues throughout the hotel reservation lifecycle.
The new solution enables hotels to merchandise offerings such as restaurant, bar/lounge, spa, golf and off-property attractions via a single technology platform. According to the company, eReach leverages its patented PRiME decision platform to harness real-time intelligence and optimization algorithms to help hotels target the right traveler with the right offer at the right time.
eReach is already in use at the Fontainebleau Miami Beach, and other hotels in the United States, Europe and Asia.
Tags: Nor1 • Hospitality • Guest Facing • Operational •
The theme of this year’s ALIS conference was “Don’t Worry, Be Happy.” But, lets face it, there are always going to be some people who aren’t happy unless they are worried about something—whether it’s the Fed potentially raising interest rates or that the price of oil is now too low, threatening to cripple the economies of some foreign nations.