Koddi Launches New Management Platform
Wednesday June 12th, 2013 - 9:58AM MR
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PARIS—Koddi will launch its new Koddi Management Platform at the Google Travel Executive Forum EMEA here.
According to the company, the platform provides full orchestration, management, and optimization of a travel brand’s Hotel Price Ads (HPA) campaigns, an offering created by Google that is now available to an expanded set of travel advertisers. Google’s HPA program shows hotel prices and availability next to organic results on Google Search Results, Google Maps and Google+ Local Business Pages.
Key features of the program include monitoring, advanced reporting and client-specific dashboarding, down to the hotel property level; intuitive user interface and platform management; full-service management; cross-Google API integration; and feed validation.
According to Koddi, it recently completed a five-month test with an OTA, which resulted in a double-digit percentage increase in overall hotel bookings and ROI.
Tags: • Hospitality • Operational • Suppliers •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.