Best Western Introduces Google Wallet Integration
Monday April 14th, 2014 - 9:23AM D
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PHOENIX—Best Western International is streamlining the hotel booking process by working with Google to allow guests to pay for their stay using Google Wallet. The brand will integrate Google Wallet within the Android version of its popular “Best Western To Go” application and mobile website viewed through a browser on any device.
By adopting Google Wallet, Best Western is reducing the amount of steps consumers need to take to complete a mobile reservation. Once a customer selects their hotel within the Best Western mobile app or mobile website, they can complete their reservation using the “Buy with Google” button.
Google Wallet lets users purchase on mobile apps and sites in as few as two clicks. Users can easily create a Google Wallet account to get started. Google Wallet users can use the service to book a hotel stay globally at any of the brand’s more than 4,000 hotels.
“Best Western’s goal is to get to one click mobile booking, and our Google Wallet integration is the next step in simplifying the booking and payment process,” stated Dorothy Dowling, SVP of sales and marketing at Best Western International. “As mobile becomes ever more popular amongst travelers, we’re committed to leveraging the latest advances in technology in order to constantly improve the shopping and booking experience for our guests.”
Google Wallet is available for free from Google Play and the iTunes App Store.
Tags: Best Western • Hospitality • Guest Facing •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.