Starwood Hotels & Resorts to Feature Instagram on Property Websites
Wednesday December 11th, 2013 - 10:19AM BU
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STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. is integrating Instagram on all of its websites worldwide.
Guests of Starwood’s more than 1,150 hotels capture and share roughly 40,000 images per month on the social networking site. For each hotel and resort across Starwood’s nine brands, visitors can view photos and videos geo-tagged by guests who have experienced that Starwood hotel via new Guest Galleries from Instagram. These include brand-specific categories: Family Traditions for St. Regis, Fashion for W Hotels, UnLock Art for Le Méridien, Move Well for Westin and a special category for Instagrams tagged with #SPGLife.
“A picture is worth a thousand words and a picture shared is worth even more to our guests,” stated Chris Holdren, SVP, Starwood preferred guest & digital. “Starwood’s mobile bookings are growing five times faster than the annual growth rate of the web channel 10 years ago. With an increasingly mobile, digital traveler we expect social sharing in places like our Instagram Guest Gallery pages will continue to change how our guests book travel and explore and interact with our hotels.”
Tags: Starwood Hotels and Resorts Worldwide Inc • Instagram • St Regis • W • Le Meridien • Westin • aloft • Four Points • Sheraton • Element • Hospitality • Brands • Social Media •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.