W Hotels Worldwide Set to Strengthen Its China Presence
Tuesday June 10th, 2014 - 10:02AM PB
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SHENYANG, CHINA—Starwood Hotels & Resorts Worldwide, Inc. reached an agreement with Shenyang Huaqiang Jinlang City Square Properties Co., Ltd. to debut the W Hotels brand in Shenyang, a Northeast China province.
Scheduled to open in 2019, W Shenyang will be located along Qingnian Avenue, known as the city’s Golden Corridor, which comprises the central business district, central administration district and central cultural district.
“We are delighted to partner with Huaqiang Group to launch the W brand in Shenyang,” stated Qian Jin, president, Greater China, Starwood Hotels & Resorts Worldwide, Inc. “Since W Hotels made its debut in mainland China last year, the brand continues to redefine China’s luxury hotel experience. W Shenyang will offer cutting-edge design, Whatever/Whenever service, bustling bar and restaurant, and insider access to what’s new and next for both guests and locals alike.”
W Hotels is slated to open 12 new properties in the Asia Pacific region by 2019 with more than half those hotels planned for China, including new flagships in Beijing and Shanghai as well as Suzhou, Changsha and Chengdu.
“Shenyang is the economic, cultural, communication, trade and commercial hub of the North-eastern region of China,” stated Lian Bin, Chairman of Board, Shenyang Huaqiang Jinlang City Square Properties Co., Ltd. “Our vision is to create a hotel which will set a new lifestyle standard. We have no doubt W Shenyang will be the best choice for both domestic and international visitors to Shenyang.”
Shenyang served as the national capital city of China for more than two decades in the 17th century before the Manchu reign moved west to Beijing in 1644. Leaving behind the palaces and tombs of early rulers, these relics have since become tourist attractions, such as Shenyang Botanical Gardens and Mukden Palace.
“Shenyang provides an ideal foothold for Starwood’s expanding pipeline with its growing economy and position as a trade hub for Northeast China,” said Franck Huang, VP, Acquisition & Development, Greater China, Starwood Hotels & Resorts Worldwide, Inc. “This opening will strengthen Starwood’s presence in the city and provide an exciting option for affluent travelers who are looking for the epitome of contemporary luxury.”
Tags: W Hotels • Hospitality • Brands • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.