Times Square to Welcome Newest EDITION
Wednesday January 15th, 2014 - 12:43PM PB
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NEW YORK—Marriott International, Inc. together with hotelier Ian Schrager and The Witkoff Group, Winthrop Realty Trust, New Valley LLC and Maefield Development today announced plans for a second EDITION hotel here.
Scheduled to open in 2017 and located in Times Square, the new hotel will follow the expected 2015 debut of Manhattan's first EDITION property located in the landmark Clock Tower building at 5 Madison Ave. EDITION is a full service, luxury lifestyle brand within the Marriott International portfolio, conceived in collaboration with Schrager. Marriott International will manage the hotel under a long-term agreement.
Located at 701 Seventh Ave., this property will be the first hotel of this scale to be built in Times Square in over two decades. The hotel design will feature floor-to-ceiling windows with unobstructed views of Manhattan in 70% of the property's 452 guestrooms.
The Times Square EDITION will be one component of a mixed-use development which will feature 100,000 sq. ft. of flagship retail, dining, entertainment and event space, as well an 18,000 sq. ft. HD LED sign. In keeping with the identity of EDITION, Schrager will lead all creative design and positioning for the hotel, as well as the entertainment programming offered within the property.
"New York is one of the most important destinations in the world, and we are delighted to have secured yet another iconic Manhattan location for our second EDITION hotel in the city," stated Arne Sorenson, Marriott's president and CEO. "Following the hugely successful opening of The London EDITION last year, we couldn't be more excited about the potential for this brand. The Witkoff Group is an ideal partner for a project of this magnitude and we are thrilled to be working together.”
Tags: Times Square • EDITION • Hospitality • Brands • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.