Swire Hotels to Open EAST, Miami at Brickell MUD in 2015
Thursday April 24th, 2014 - 8:47AM PH
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MIAMI—Swire Hotels will open its first U.S. hotel—EAST, Miami—in 2015 at Brickell City Center, Swire Properties Inc.’s $1.5 billion mixed-use development in Miami's Brickell downtown district.
It will be the hotel group's third hotel under the EAST brand, after the openings of EAST, Hong Kong in Island East in 2010 and EAST, Beijing at Indigo, Beijing in 2013.
“Interest on the part of premiere hospitality companies in flagging a Brickell City Center hotel was robust due to their desire to secure a prime location in the tony Brickell market and due to the inclusion of luxury retail in our project,” stated Stephen Owens, president of Swire Properties Inc. “We were ultimately able to select from among 10 upscale hotel brands in choosing Swire Hotels’ EAST for our flag.”
Brian Williams, managing director of Swire Hotels, commented, “We are very excited to be expanding our portfolio to the United States with EAST, Miami. Our hotel aims to create different and surprising experiences that complement the lives of our guests and enhance their lifestyle. EAST is designed to meet the needs of travelers in Miami while complementing Brickell City Center's offerings.”
Designed by architecture firm Arquitectonica with interiors by New York-based Clodagh Design, EAST, Miami will offer 263 rooms and 89 serviced apartments known as EAST Residences, with kitchen and laundry facilities. Meeting rooms, common areas, guestrooms and serviced apartments will offer modern décor.
EAST, Miami will feature a paperless arrival and departure experience and a one-stop front-desk guest experience team.
Swire Hotels will bring two restaurants, a poolside bar and lounge and a rooftop destination bar, as well as meeting rooms and banquet halls with bay views, an outdoor pool deck that can be used for private events, a 24-hour fitness center and wellness treatment rooms.
In addition to these amenities, guestrooms include floor-to-ceiling windows, a multi-control panel for blinds and mood lighting inside the rooms and complimentary Wi-Fi throughout the property.
Swire Hotels also recently opened The Temple House in Chengdu, China, which will be the group’s fifth hotel in Asia, following The Opposite House and EAST in Beijing and The Upper House and EAST in Hong Kong.
Tags: Swire Hotels • EAST • Miami • Brickell City Center • • Hospitality • Ownership • Openings •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.