Starwood to Open Element in Colorado in 2015
Wednesday July 30th, 2014 - 9:41AM BP
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BASALT, CO—Starwood Hotels & Resorts Worldwide, Inc. unveiled plans to bring its eco-friendly Element brand here.
Element Basalt Aspen Valley is set to open in August of 2015 and will be located between two nearby ski mountain towns: Aspen and Snowmass Village. The 113-hotel is owned by a joint venture between Silverwest Hotel Partners and Mariner Real Estate Management.
"Element is an ideal fit for the Aspen area and will offer travelers smart, sustainable lodging in Basalt with close proximity to world-class ski resorts, outdoor recreation and more," stated Brian McGuinness, SVP, speciality select brands for Starwood.
Tags: Element • Aspen Valley • SIlverwest • Hospitality • Brands • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.