Starwood Grows Latin America Footprint with New Aloft Guadalajara
Wednesday April 2nd, 2014 - 9:19AM B
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PANAMA CITY—Starwood Hotels & Resorts Worldwide, Inc. has opened Aloft Guadalajara, expanding its footprint in Latin America.
The 142-room hotel is located on Avenida de las Americas, one of the city's most prestigious areas, according to the company. The aloft will feature Aloft's signature WXYZ bar; Re:Fuel, a one-stop, 24-hour grab & go food & beverage area; Re:charge, Aloft's fitness center.
With the opening of the hotel, Starwood expands its presence in Mexico to 26 hotels. The company plans to open 17 more, increasing its portfolio by 20 percent by 2016. The company also noted it will open The Westin Cozumel, its eighth Westin hotel in the country, in the summer of 2016.
Tags: Latin America • Mexico • Aloft • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.