PortAventura to Open Ferrari Land Theme Park and Hotel
Friday April 11th, 2014 - 10:49AM G
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BARCELONA, SPAIN—PortAventura Entertainment S.A.U. has reached a licensing agreement with Ferrari S.p.A. to establish Ferrari Land, a new theme park dedicated to the global brand of Ferrari within the PortAventura destination resort near here.
The new branded site, expected to open in 2016, will be the sole Ferrari theme park in Europe and will envisage a total investment of more than €100 million, according to the company. Ferrari Land will include several rides, a new premium hotel with 250 rooms and five-star service, restaurants, shops and large simulation areas for car racing.
At present, PortAventura receives nearly 4 million visits annually, of which nearly 50% are from outside Spain.
Tags: PortAventura • Ferrari • Hospitality • Construction/Renovation •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.