Aloft Unveils Adaptive Re-Use Project in Downtown Little Rock
Friday April 18th, 2014 - 9:44AM GB
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LITTLE ROCK, AR—Aloft Little Rock Downtown, an adaptive re-use project located here, will open in early 2016 as part of a mixed-use development aimed to restore the historic Boyle Building on Capitol and Main Streets.
First opened as the State National Bank Building in 1909, the 12-story Boyle Building will be transformed into a mixed-use development housing Aloft Little Rock Downtown, as well as ground-floor retail, a restaurant and coffee shop. This project is part of the city’s revitalization of the Capitol-Main Historic District.
“Aloft Little Rock Downtown will bring distinctive modern design, a vibrant social atmosphere and innovative technology to Main Street and is sure to resonate with the next gen of travelers,” stated Brian McGuinness, SVP, Aloft Hotels. “Aloft will soon reach 100 hotels, fueled by strong momentum across the globe.”
Owned by Chi Hotel Group, the new Aloft will feature 140 loft-like rooms and will be Starwood’s first hotel to open in Little Rock.
Aloft Little Rock will be walking distance to the Arkansas State Capitol Building, Clinton Presidential Library and restaurants, bars, galleries and shops in the River Market district. Just 10 minutes from Clinton National Airport (LIT), the hotel will also be near to Robinson Center Music Hall, Statehouse Convention Center, Verizon Arena and Dickey Stephens Park. Amenities will include a rooftop pool and deck overlooking downtown, a 24-hour fitness center and 4,000 sq. ft. of meeting space.
“Aloft is increasingly sought after for adaptive re-use projects, which have helped drive the brand’s growth in markets across North America,” said Allison Reid, SVP of America Development for Starwood. “The success of Aloft among youthful-minded travelers has caught the attention of owners and developers who are eager to introduce the brand to new markets.”
Tags: Aloft • Hospitality • Brands • Construction/Renovation •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.