Aloft Hotels Slated to Debut in San Diego
Tuesday February 4th, 2014 - 10:23AM BPAG
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SAN DIEGO—Aloft plans to open its sixth property in California with Aloft Rancho Bernardo, located in an upscale community in San Diego North, set to open in mid 2016. Owned by HP Investors, LLC and managed by Azul Hospitality Group, the new-build Aloft will feature over 140 loft-like rooms.
“Aloft Rancho Bernardo will be a great match for this bustling, high-tech hub and likely emerge as a leading choice among savvy travelers and young professionals with its distinctive design aesthetic and lively social scene,” stated Brian McGuinness, SVP, Specialty Select Brands for Starwood Hotels & Resorts Worldwide, Inc. “Aloft expects to reach the 100th hotel milestone within the next year, fueled by its loyal following among next gen travelers worldwide.”
The new Aloft will be situated at the entrance of the Rancho Bernardo corporate park, home to the regional offices for Sony, Hewlett-Packard, BAE Systems, Northrup Grumman, Teradata and Cymer, Millennium Laboratories. Aloft Rancho Bernardo will offer more than 3,000 sq. ft. of meeting space, a rooftop pool, fitness center and underground parking.
“Aloft Rancho Bernardo will energize the mid-market category in this fast-growing area,” stated Allison Reid, SVP of America Development for Starwood. “Aloft offers an experience that is different by design and is proliferating in markets across North America, driven by its popularity among youthful-minded travelers.”
Tags: Aloft • Hospitality • Amenities • Brands • Construction/Renovation • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.