Aloft Debuts in 'Hong Kong of the North'
Monday December 9th, 2013 - 9:34AM BP
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DALIAN, CHINA—Starwood Hotels & Resorts Worldwide, Inc. has debuted its Aloft brand in Dalian, the financial center and leading port city of northeast China. Owned by Dalian Yifang Group Co., Ltd., Aloft Dalian is the sixth Aloft hotel to open in China, featuring 314 loft-like guestrooms.
“Aloft is ideally positioned to meet the needs of the next generation of traveler and is experiencing phenomenal demand in markets worldwide,” stated Charlie Dang, Regional VP of Operations for Greater China for Starwood Hotels & Resorts. “As China’s tourism market continues to evolve and grow, Chinese travelers are becoming more style-conscious, as well as more digitally and socially connected. They seek not only a room, but also an experience that caters to their lifestyle. With the opening of Aloft Dalian, we are further expanding our ability to meet the demands of this rapidly expanding market segment.”
Aloft Dalian is located on a commercial street lined with banks, hotels, restaurants and recreational facilities. Located near to the city’s main luxury shopping mall and the harbor passenger terminal, the hotel is just a 20-minute drive from Dalian Zhoushuizi International Airport (DLC). Aloft Dalian also offers easy access to the city’s many attractions and beaches including Tiger Beach, Golden Pebble Beach and Bangchuidao Scenic Area.
Commonly referred to as the “Hong Kong of the North,” Dalian is the financial center of northeast China. Every year, this destination hosts events such as the Dalian International Fashion Festival and the Dalian International Beer Festival. “Aloft Dalian offers an ideal location for travelers visiting Dalian for both work and play,” stated James Yang, Hotel Manager of Aloft Dalian. “We are very excited to open our doors to the next generation of traveler, adding a modern twist to the hospitality market in one of China’s most dynamic coastal cities.”
Tags: Aloft • Hospitality • Brands • Openings •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.