Aloft Brand to Debut in Durham’s Revitalized Historic District
Wednesday September 25th, 2013 - 10:25AM ABGP
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DURHAM, NC—Starwood Hotels & Resorts Worldwide, Inc. introduced its Aloft brand to Durham. Aloft Durham Downtown will break ground later this year with an opening scheduled for May 2015 in the revitalized American Tobacco Historic District, which celebrates its 10th anniversary next year.
Owned by Davidson & Jones, the newly constructed Aloft hotel will offer 134 loft-like rooms, tech-forward innovation. The property is located in a prime downtown location between the Durham Performing Arts Center (DPAC) and the Durham Bulls Athletic Park.
“The leading-edge design and social vibe offered by our Aloft brand is a terrific match for the revitalized American Tobacco Historic District, an exciting mixed-use complex that has helped accelerate the redevelopment of downtown Durham,” stated Brian McGuinness, SVP, Specialty Select Brands for Starwood Hotels & Resorts Worldwide, Inc. “Aloft just reached its 75th hotel milestone, driven by robust demand in dynamic markets across the globe.”
Aloft Durham Downtown will be ideally located at the intersection of Blackwell and Vivian Streets, offering direct access to Durham Bulls’ baseball games and theater performances at DPAC. The new Aloft will be a key component of the American Tobacco Historic District, which launched a massive redevelopment and restoration project in 2004 to transform the American Tobacco Company’s campus into a unique mixed-use development complex with local and national corporations, restaurants and event venues.
The hotel will offer amenities including an outdoor Splash pool, W XYZ bar, Re:charge 24-hour gym, private parking and approximately 2,230 sq. ft. of flexible meeting space for both business meetings and social gatherings.
Tags: Starwood Hotels & Resorts Worldwide • Hospitality • Amenities • Brands • Construction/Renovation • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.