Vantage Adds Veteran Mark Williams To Lead Midscale, Upscale Brands
Monday August 25th, 2014 - 9:03AM 0
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CORAL SPRINGS, FL—Vantage Hospitality Group has tapped Mark Williams to serve as a new Group President and lead Vantage’s midscale to upscale brands.
Williams, who will be based out of the company's headquarters here, will lead Vantage’s midscale to upscale brands, which include Lexington Inns, Lexington Hotels, Lexington Legacy, Jameson Inns & Suites, and 3 Palms Hotels & Resorts. Vantage recently entered into an agreement to acquire the America's Best Franchising brands, which include America's Best Inns & Suites, Country Hearth Inn & Suites, Jameson Inns & Suites, Signature Inn and 3 Palms Hotels & Resorts.
Most recently, Williams was the director of business development for G6 Hospitality, where he was responsible for the development in major markets of the Motel 6 and Studio 6 brands. Before that, he served 12 years as the VP, North American Development for Best Western International, where he oversaw brand development in the U.S., Canada, and the Caribbean Islands.
“Mark has an exceptional record of development and understands how to help our members realize substantial ROI through revenue management, distribution, sales, marketing and continued education,” stated Roger Bloss, founder, president and CEO of Vantage. “Vantage has always had the highest ratio of corporate service team support to members in the industry, and, with the addition of over 200 properties, we’ll be adding many new people and programs in coordination with Mark and the rest of the Vantage leadership team.”
Tags: Williams • upscale brands • president • Hospitality • Personnel •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.