Red Lion Bolsters Development, Marketing Teams
Thursday July 17th, 2014 - 8:35AM 0
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SPOKANE, WA—Red Lion Hotels Corporation has bolstered its lodging development and marketing teams with the addition of David Attardi, Angela Rowe and Sarah Frank as part of its plans to expand coast to coast.
Attardi joined the company as regional VP, lodging development and will be based in Washington, DC. His responsibilities include attracting new franchise properties into the Red Lion portfolio. Attardi most recently served as VP at B. F. Saul Company Hospitality Group.
Rowe has been added as manager of franchise sales development. She provides support to the team as a liaison to industry trade associations. Based in Houston, she has more than 15 years of experience in the hospitality industry, having specialized in franchising and hotel development strategies for global hotel chains.
Sarah Frank has joined the company as director of brand marketing and leads branding for the company, which includes creative services, traditional marketing, print media and advertising and the use of customer relationship management systems. She has more than seven years of experience specializing in sports marketing, consumer goods, hospitality technologies and hotels.
Tags: Red Lion • development • marketing • Hospitality • Personnel •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.