Lesnick Appointed Wyndham’s Chief Marketing Officer
Monday June 2nd, 2014 - 1:03PM Y
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PARSIPPANY, NJ—Wyndham Hotel Group has appointed Josh Lesnick as its chief marketing officer.
In this position, Lesnick will be responsible for the company’s brand, loyalty and online marketing, as well as e-commerce, global sales, hotel system strategy and revenue management functions.
For the last six years, Lesnick served as president and CEO of Audience Rewards, an industry-wide marketing alliance created by Broadway theater owners and national arts presenters to promote new audiences and to reward loyal patrons.
Before that, he had worked in hospitality for nearly two decades in leadership positions with Starwood Hotels and Resorts and Hyatt Hotels Corporation. Lesnick focused on hotel marketing, customer relationship management, online marketing, loyalty and membership programs.
Tags: Josh Lesnick • chief marketing officer • Wyndham Hotel Group • Audience Rewards • Hyatt Hotels Corporation • Starwood Hotels and Resorts • Hospitality • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.