Knapp Appointed SVP and CMO of The Leading Hotels of the World
Wednesday July 24th, 2013 - 3:29PM Y
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NEW YORK—The Leading Hotels of the World, Ltd. Has appointed Shannon Knapp as its senior vice president and chief marketing officer.
As SVP and CMO, Knapp will be responsible for leading brand marketing, interactive marketing, web operations, CRM, customer loyalty and public relations.
Knapp possesses nearly 15 years of experience in marketing. Most recently, she served as VP of marketing for American Express travel, where she was responsible for leading U.S. customer acquisition and loyalty marketing, branding and public relations strategies with global oversight of communications and compliance programs. Prior to that, Knapp was director of card member marketing. In this role, she led the program, marketing and customer experience strategies for Centurion and Platinum Card programs, including Fine Hotels & Resorts.
Tags: • Hospitality • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.