Interval International Names Ferreiro Director of Social Media
Thursday October 10th, 2013 - 9:32AM Y
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MIAMI—Interval International, an operating business of Interval Leisure Group, hired Jackie Ferreiro as director of social media in the consumer marketing department.
She will report to Madeline Berges, VP/e-commerce and digital marketing. Ferreiro will assist in developing and enhancing Interval’s presence across social media channels, including Facebook, YouTube, Pinterest and Google+. Ferreiro also will oversee Interval Community, the members-only forum on IntervalWorld.com, which has more than 160,000 member profiles.
Ferreiro previously managed social media marketing for Media 8 Digital Marketing here.
Tags: Interval International • Jackie Ferreiro • Madeline Berges • social media • timeshare • vacation ownership • Hospitality • Brands •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.