Interval International Names Ferreiro Director of Social Media
Thursday October 10th, 2013 - 9:32AM Y
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MIAMI—Interval International, an operating business of Interval Leisure Group, hired Jackie Ferreiro as director of social media in the consumer marketing department.
She will report to Madeline Berges, VP/e-commerce and digital marketing. Ferreiro will assist in developing and enhancing Interval’s presence across social media channels, including Facebook, YouTube, Pinterest and Google+. Ferreiro also will oversee Interval Community, the members-only forum on IntervalWorld.com, which has more than 160,000 member profiles.
Ferreiro previously managed social media marketing for Media 8 Digital Marketing here.
Tags: Interval International • Jackie Ferreiro • Madeline Berges • social media • timeshare • vacation ownership • Hospitality • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.