Ex-Marriott Exec to Head Calif. Visitors' Assn.
Tuesday July 16th, 2013 - 9:24AM Y
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IRVINE, CA—Former Marriott International executive and industry veteran Ed Fuller was appointed president/CEO of the Orange County Visitors Association (OCVA).
Fuller currently is president/co-founder of locally based Laguna Strategic Advisors, a consortium of independent business executives. In addition, Laguna Strategic Advisors member Chip Stuckmeyer was named VP/project management and long-time Orange County tourism leader Anita Vanaman was named VP/administration of the OCVA.
“Tourism is a critical component of our economic base and we are confident that Ed will effectively help propel us to the next level and beyond especially in the global arena, ” stated Gary Sherwin, OCVA board chairman.
Fuller brings more than 40 years of experience in the travel and tourism industry to his new role. Most recently, he was president/managing director of Marriott’s International Lodging Division where, for more than two decades, he led the company’s global expansion into more than 70 countries and helped grow the company’s international annual sales from $350 million to more than $8 billion.
In addition, he is an educator in hospitality management at several institutions in California and Massachusetts, including the University of California at Irvine and at California State University at Pomona and serves as a commissioner of travel and tourism in California.
Stuckmeyer will apply his more than 30 years of global sales and marketing experience to the management of strategic initiatives to promote Orange County as a destination. He spent three decades at Marriott International developing positioning and branding strategies. On leaving Marriott, Stuckmeyer established Stuckmeyer and Associates, an international hospitality consulting firm, specializing in sales and marketing.
Vanaman will oversee management and business functions of the OCVA. She brings more than 30 years' of sales, marketing, and human-resource experience in the theme park, tourism and hospitality industries, primarily at the Walt Disney Co..
Tags: • Hospitality • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.