Choice Appoints VP of Digital Commerce
Thursday August 22nd, 2013 - 9:34AM D
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ROCKVILLE, MD—Choice Hotels International, Inc. appointed Karmela Gaffney VP of digital commerce based out of the company's global technology hub in Phoenix.
Gaffney will lead the development of the Choice Hotels Digital Commerce strategy, including search engine optimization, relationships with third-party providers and ongoing improvements to the functionality of ChoiceHotels.com and mobile and tablet advances.
Before joining Choice, she served as managing director of marketing and eCommerce at Best Western International. While there, she oversaw brand strategies for traditional and digital marketing, growing the company's business through social media, mobile and digital channels.
"Choice always strives to deliver more reservations to our franchisees through the most cost-effective channels available,” stated Robert McDowell, SVP/global distribution, Choice Hotels. “Karmela's proven track record in digital commerce will help position Choice for a strong finish to 2013 and beyond..."
Tags: • Hospitality • Guest Facing •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.