Starwood Debuts Aloft Yancheng in Eastern China
Thursday January 2nd, 2014 - 9:34AM BH
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YANCHENG, CHINA—Starwood Hotels & Resorts Worldwide, Inc. opened the Aloft Yancheng in the Jiangsu Province of Eastern China.
The 299-room property is owned by Yancheng Powerlong Real Estate Development Co., Ltd., and is the seventh Aloft in China; it represents the first international hotel brand in the city.
According to Starwood, the hotel features urban-inspired design, tech-forward touches and a vibrant social scene featuring live music performances as well as meeting space.
"From the recent opening in Dalian to Aloft Yancheng, Aloft reflects a growing demand for design-led hotels with a lively social scene in emerging cities," said Qian Jin, president, Greater China, Starwood Hotels & Resorts. "We are thrilled to add Yancheng, an ideal location, to our robust portfolio in China."
Tags: Aloft Yancheng • opening • Starwood • Hospitality • Brands • Ownership •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.