Schroeder Appointed VP, Sales & Marketing, Hotel & Restaurant Division for Villeroy & Boch
Wednesday June 4th, 2014 - 1:46PM 0
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MONROE TOWNSHIP, NJ—Villeroy & Boch has named John Schroeder VP of sales and marketing for its North American U.S. Hotel & Restaurant division.
Schroeder, who possesses more than 19 years of experience in the industry, will be responsible for managing all sales and marketing, brand awareness campaigns, product development promotions and incentives, and strategic initiatives.
Bernard Reuter, president of Villeroy & Boch Tableware, said, “John is a proven industry veteran and will be instrumental in the continued expansion and service to hotels and restaurants across the country. With his extensive experience in managing national accounts, John will spearhead innovative programs to drive continued growth.”
Schroeder joined Villeroy & Boch in 2013 as director of national accounts. Prior to joining Villeroy & Boch, he served as national accounts manager at International Tableware and as the director of marketing for Anchor Hocking. He began his career with Libbey Glass.
Tags: John Schroeder • Villeroy & Boch • Bernard Reuter • International Tableware • Anchor Hocking • Libbey Glass • Hospitality • Personnel •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.