Starwood to Open Element in Colorado in 2015
Wednesday July 30th, 2014 - 9:41AM BP
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BASALT, CO—Starwood Hotels & Resorts Worldwide, Inc. unveiled plans to bring its eco-friendly Element brand here.
Element Basalt Aspen Valley is set to open in August of 2015 and will be located between two nearby ski mountain towns: Aspen and Snowmass Village. The 113-hotel is owned by a joint venture between Silverwest Hotel Partners and Mariner Real Estate Management.
"Element is an ideal fit for the Aspen area and will offer travelers smart, sustainable lodging in Basalt with close proximity to world-class ski resorts, outdoor recreation and more," stated Brian McGuinness, SVP, speciality select brands for Starwood.
Tags: Element • Aspen Valley • SIlverwest • Hospitality • Brands • Openings •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.