Dual-Branded Aloft and Element Planned for Columbus, OH
Thursday July 24th, 2014 - 10:01AM BGP
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STAMFORD, CT—Starwood Hotels & Resorts Worldwide, Inc. plans to open a dual-branded hotel development in Columbus, OH, featuring its Aloft and Element brands.
Owned by Indus Hotels, the 136-room Aloft Columbus and 123-room Element Columbus will be located adjacent to Ohio State University, minutes from downtown Columbus. Near to Port Columbus International Airport and Ohio State Medical Center, the hotels also offer proximity to Ohio Stadium, Nationwide Arena and Greater Columbus Convention Center.
Marking the debut of both the Aloft and Element brands in Columbus, the hotels are slated to open in early 2017.
Amenities at Aloft Columbus will include re:fuel by Aloft—a grab & go food and beverage area—and the W XYZ bar, which will feature Live at Aloft Hotels programming. Element Columbus will offer fully equipped kitchens and spa-inspired bathrooms. Amenities will include Element’s complimentary bikes to borrow, the brand’s signature RISE breakfast and RELAX evening reception.
Each hotel will each have its own entrance, lobby and reception area, but will share a porte-cochere and drive, fitness center and indoor pool, 3,000 sq. ft. of flexible meeting space and a 300-space parking garage.
Aloft and Element Columbus will join several other similar developments including Aloft and Element Lexington, Aloft and Element Boston Waterfront (2016), and Aloft and Element London Tobacco Dock (2017).
Tags: Starwood • Aloft • Element • Columbus • dual brand • Indus Hotels • Hospitality • Brands • Construction/Renovation • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.