Wyndham Rewards Signs as Sponsor of the New York Yankees
Friday June 13th, 2014 - 9:35AM J
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PARSIPPANY, NJ—Wyndham Rewards, the free-to-join loyalty program of Wyndham Hotel Group, has signed on as an official sponsor of the New York Yankees.
Designed with consumer awareness in mind, the sponsorship gives the growing loyalty program prominent placement on Yankee Stadium’s home plate and baseline rotational signage for a select number of games during the course of the season.
“The New York Yankees are one of the most iconic professional sports teams in the world, with a rich history and some of the most passionate fans around,” stated Mike Mueller, VP of loyalty, marketing and partnerships at Wyndham Hotel Group. “As a sponsor, we’re able to reach a loyal audience with a high propensity to travel outside the New York area that we know can connect with and will value the many benefits associated with Wyndham Rewards.”
Tags: Wyndham Rewards • New York Yankees • Hospitality • Marketing/Promotions •
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