Wyndham Hotel Group Launches Multi-Brand Campaign
Monday May 12th, 2014 - 5:04PM BJ
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PARSIPPANY, NJ—Wyndham Hotel Group launched its first national umbrella advertising campaign aimed at building consumer awareness of its brands and loyalty program.
The campaign, developed by MMGY and voiced by renowned actor John Goodman, marks the first time the Hotel Group has invested in a multi-brand television and digital campaign. Through a series of colorful and vibrant animations, the creative takes viewers on a journey through the unique essence of each brand. Wyndham Rewards is also prominently featured.
“For our first national umbrella marketing campaign, we sought to build upon the strong foundations that each of our unique brands has developed and demonstrate that while each stands distinctly on its own, they are all the more powerful and rewarding to consumers when they come together under a loyalty program with a great variety of vacation options,” stated Geoff Ballotti, president and CEO, Wyndham Hotel Group.
He added, “This campaign is an extension of our continued efforts to make researching, booking and earning Wyndham Rewards points as effortless and rewarding as possible. As our brands appeal to all consumer segments, it was important to include them all in such an expansive promotion that will air throughout the busy summer season.”
The Wyndham Hotel Group campaign launches on May 12 with national broadcast spots and will air during major primetime programs and anticipated premieres, specials and finales, including “The Voice,” “The Bachelorette” and “Dancing with the Stars.” The television spots will run through September 21 and will air on national networks and cable channels including ESPN, TBS and USA. Mediacom coordinated the campaign and the media mix includes digital and social advertising.
Tags: Wyndham Hotel Group • Hospitality • Brands • Marketing/Promotions •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.