Red Roof Inn Achieves One-Millionth RediCard Member
Wednesday December 4th, 2013 - 4:52PM J
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COLUMBUS, OH—Red Roof has enrolled its one millionth RediCard member, Princeton Rudert of Madison, WI.
While the registrant earned a wealth of awards and bonuses including 1,000,000 bonus points (equivalent to 166 free room nights) and a party at the Inn where he was registered (complete with a cake, balloons and a celebration), the one-millionth registrant for RediCard indicates the growth of the brand’s loyalty program.
“The sign up of the one millionth RediCard member is a wider indicator of the success not only of the program but the Red Roof brand in the competitive economy lodging segment,” stated Marina MacDonald, SVP, Sales & Marketing Red Roof. “Reaching the one millionth RediCard member is such a milestone for us. It proves that RediCard has become an integral part of our guest experience and a shining star in our business and marketing strategies.”
Overall in the hotel industry, loyalty programs are more popular than ever. Membership has grown by 50% since 2007 according to hospitality research firm, Market Metrix. More than 40% of all travelers are members in one or more rewards program. Rewards program members are known to be more brand-loyal than non-members and also more likely to recommend a hotel to a friend or family member.
The Red Roof RediCard program allows guests to take advantage of membership perks year round including: express check-in, bottled water upon arrival and each night of their stay, reward points that never expire as long as guests continue to stay with Red Roof, a member-only toll-free reservation line, early notice and exclusive offers for RediCard members, online, member-only access to account information and a courtesy hold for late arrivals.
Tags: Red Roof Inn • Hospitality • Marketing/Promotions •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.