Omni Hotels & Resorts Revamps Ad Campaign with High-Tech Effect
Thursday July 11th, 2013 - 9:35AM BJ
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IRVING, TX--Omni Hotels & Resorts has introduced a revamped advertising campaign to promote its meeting and events business. The campaign makes Omni the first North American luxury hotel brand to feature print advertising with augmented reality technology, according to Omni Hotels & Resorts.
The multimedia campaign was created by AvreaFoster, planned and executed by Southwest Media Group using technology from HP Autonomy’s augmented reality platform Aurasma. It began running in June, and targets meeting and event planners with a mix of print, web banners, online video content and social media.
The “Omni Understands” campaign, which originally launched in 2010, highlights testimonials from meeting planner customers recognizing Omni for its signature properties, food and beverage, customer service and meeting space.
The campaign’s new twist centers on the use of augmented reality technology, which allows mobile device users to point their device’s cameras at certain images that trigger videos. Each print ad prompts readers to download the free Omni LIVE app to watch the ad.
Tags: • Hospitality • Brands • Marketing/Promotions •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.