FRHI Launches Mileage Partnership with SAUDIA
Monday January 13th, 2014 - 4:18PM JB
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TORONTO—FRHI Hotels & Resorts (FRHI), the parent company of luxury and upper-upscale hotel brands Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Swissôtel Hotels & Resorts, has signed an agreement with Saudi Arabian Airlines (SAUDIA), the national airline of the Kingdom of Saudi Arabia, to offer frequent flyer mile rewards to hotel guests.
As part of the new partnership, guests staying at hotels within the FRHI portfolio will now have the opportunity to earn 500 Alfursan Reward Miles on qualifying stays. Hotels within the FRHI collection include properties such as the Fairmont The Palm on Dubai’s Palm Jumeirah, the all-villa Raffles Praslin Seychelles and Turkey’s Swissôtel The Bosphorus.
To commemorate the new partnership, guests staying between now and March 31, 2014, will earn triple Alfursan Reward Miles on qualifying stays. Additionally, Fairmont President's Club (FPC) members in the Premier and Platinum tiers will earn 250 and 500 bonus miles respectively.
Tags: FRHI • Saudia • Raffles Hotels Resorts • Fairmont Hotels and Resorts Swissotel Hotels and resorts • Hospitality • Brands • Marketing/Promotions •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.