Millennials Take New Approach to Work-Life Balance, According to Survey
Friday June 28th, 2013 - 10:53AM W
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MEMPHIS, TN—In an average month, one in four business-traveling Millennials travel overnight for business at least once per week, according to the new Hilton Garden Inn Discovery and Connection Survey.
More than any other age group, Millennial business travelers are more likely to add on extra days to their business trip for leisure travel than they were compared to a year ago (84%), and even more likely to if the hotel is offering a discount on additional nights, at ninety-two percent.
The Hilton Garden Inn Discovery and Connection Survey also found that the majority of Millennials said that discovering a new city is the number one motivator to extend a business trip. Millennials are funding adventure through business, too. About 85% of this group is more likely to use reward points from their business travel to book a vacation, compared to a year ago.
And three in five business travelers turn to hotels before any other resource when looking for more information about their destination, and the majority of business travelers (69%) also turn to their hotel to connect with new people.
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For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.