W Hotels Introduces Yoga Program
Thursday May 29th, 2014 - 9:29AM AB
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NEW YORK—W Hotels Worldwide has launched its first ever fitness program, FIT with Tara Stiles, rolling out to all 45 of the W brand’s hotels and resorts around the world.
In partnership with Tara Stiles, the yoga program is comprised of a curated in-room workout video designed for the needs of the W traveler, in-room tip cards and an exclusive series of intimate FIT with Tara Stiles packages available at some of the properties.
“The W guest has a true ‘work hard, play hard’ mentality and wants to look fabulous yet have fun while getting fit,” said Paul James, global brand leader, W Hotels, St. Regis and The Luxury Collection. “Through our partnership with Tara Stiles, we’ve created an energetic program designed to celebrate the body and provide 24/7 access to an interactive workout that can easily be incorporated into the busiest of jet-setting lifestyles.”
Tapped to create the exclusive in-room workouts for the FIT program, Stiles, founder and owner of Strala Yoga, locked herself in the suites of several W Hotels and imagined the needs of the W traveler. The result is four exclusive workouts that will be printed on in-room tip cards and available via video in every W room and suite around the world.
“It was the best kind of challenge, getting myself into the fitness mindset of the W guest,” said Stiles. “By identifying their needs and wants in a workout, I was able to create four unusual, fun, glamorous workouts that can be done whenever, wherever anywhere in the world.”
Tags: W Hotels • Tara Stiles • Hospitality • Amenities • Brands •
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