W Hotels Introduces Yoga Program
Thursday May 29th, 2014 - 9:29AM AB
| | | | | | | | | | |
These are shortcuts to your favorite social networking and bookmark sites. Add this story to your Facebook page, del.icio.us, DiggIt, and many others!
NEW YORK—W Hotels Worldwide has launched its first ever fitness program, FIT with Tara Stiles, rolling out to all 45 of the W brand’s hotels and resorts around the world.
In partnership with Tara Stiles, the yoga program is comprised of a curated in-room workout video designed for the needs of the W traveler, in-room tip cards and an exclusive series of intimate FIT with Tara Stiles packages available at some of the properties.
“The W guest has a true ‘work hard, play hard’ mentality and wants to look fabulous yet have fun while getting fit,” said Paul James, global brand leader, W Hotels, St. Regis and The Luxury Collection. “Through our partnership with Tara Stiles, we’ve created an energetic program designed to celebrate the body and provide 24/7 access to an interactive workout that can easily be incorporated into the busiest of jet-setting lifestyles.”
Tapped to create the exclusive in-room workouts for the FIT program, Stiles, founder and owner of Strala Yoga, locked herself in the suites of several W Hotels and imagined the needs of the W traveler. The result is four exclusive workouts that will be printed on in-room tip cards and available via video in every W room and suite around the world.
“It was the best kind of challenge, getting myself into the fitness mindset of the W guest,” said Stiles. “By identifying their needs and wants in a workout, I was able to create four unusual, fun, glamorous workouts that can be done whenever, wherever anywhere in the world.”
Tags: W Hotels • Tara Stiles • Hospitality • Amenities • Brands •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.