Preferred Hotel Group Launches Global Initiative to Court Chinese Travel Market
Thursday December 5th, 2013 - 10:40AM J
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CHICAGO—Preferred Hotel Group has launched China Ready, a program that will attempt to make the travel planning process more streamlined, personalized and inviting for Chinese travelers.
The goal of the program is to help the company’s portfolio of 650 member hotels attract and retain this influx of business with the introduction of a simplified Chinese website (www.preferredhotelgroup.cn), marketing and social media campaigns, new distribution channels, and, for participating hotels, a bespoke certification initiative.
“Preferred Hotel Group is proud to declare its readiness for the Chinese traveler,” stated Ananya Narayan, EVP of Asia Pacific, Middle East and Africa for Preferred Hotel Group, a global provider of sales, marketing, and distribution services to independent hotels. “China is a key focus market for our brands and for our hotels, and the launch of China Ready is designed both to support the country’s outbound travel needs and to bring new exposure to our members in China and around the world.”
Tags: Preferred Hotel Group • Hospitality • Marketing/Promotions •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.