IHG Rewards Club Announces New Relationship with Avianca
Friday January 24th, 2014 - 10:05AM J
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MIAMI—IHG Rewards Club, the hotel loyalty program for IHG, has formed a new relationship with Latin American airline Avianca through its Frequent Flyer program, LifeMiles.
The new partnership will offer benefits to members of both loyalty programs, allowing members to earn LifeMiles when they stay at any of IHG’s 4,600 hotels worldwide.
IHG Rewards Club members also will be able to redeem points for LifeMiles, which can be used as currency to purchase travel on Avianca or any Star Alliance member carrier, and for many other options with a diverse range of commercial partners around the world.
To participate, IHG Rewards Club members must designate LifeMiles as their earning preference in their IHG Rewards Club member profile. IHG Rewards Club (formerly Priority Club Rewards) gives members the freedom and flexibility to earn and redeem points in a variety of ways.
“This relationship furthers each organization’s reach, providing our respective customers with excellent benefits to meet their needs when they travel,” stated Gerardo Murray, VP, Distribution Commercial Marketing, Mexico, Latin America and Caribbean, IHG. “Avianca is rapidly making its mark as one of America’s most important carriers. When combining Mexico, Latin America and the Caribbean, IHG has the most hotel properties throughout the region, affording LifeMiles customers access to our range of brand options, as well as global scale.”
Tags: IHG • Avianca • Hospitality • Marketing/Promotions •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.