Extreme Hotels Appoints Design Team for Hotel in Russia
Wednesday April 2nd, 2014 - 2:58PM CPK
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SOCHI, RUSSIA—Extreme Hotels and “Rosa Khutor” Ski Resort Development Company LLC have appointed London hotel specialist architects and interior designers Dexter Moren Associates to design the Extreme Hotel here.
The 209-room Extreme Hotel and resort will open in 2015 for domestic and international travellers alike. Strategically located at the foot of the Alpine Ski slopes and adjacent to the Rosa Khutor Extreme Park, both developed for the Winter Olympic Games 2014.
The new Extreme Hotel is inspired by sports, fashion, art and music. Al Gosling, CEO of Extreme and founder of the Extreme Sports Channel said, “We are creating an original hotel offering that resonates with travellers who crave a getaway geared to their high-octane pursuits and the lifestyle. Once delivered we will have created a great destination to not only do the sports but everything else that makes your stay unforgettable, the people, the party, the experience. You may not remember but you will never forget.”
Director at DMA Jacqui Kirk stated, “Our brief is to translate the globally renowned Extreme brand and bring it to life within a hotel context. Working together we are creating a completely immersive space which pushes the boundaries of a conventional hotel towards a much more dynamic offering. Within the hotel the user can define their stay and the way they use the space.”
Guests won't enter into a traditional hotel lobby, but instead will become immediately immersed in the brand, with the entrance being open plan to the café zone, bar and dance floor. Juxtaposing the energy from here to the Après Snow area will provide outdoor and indoor spaces with open fireplaces, DJs, bar to party in straight after skiing.
Tags: Extreme Hotels • Hospitality • Architecure & Interiors • F+B • Openings •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.