Courtyard by Marriott Celebrates Super Bowl XLVIII
Thursday January 30th, 2014 - 11:14AM JB
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NEW YORK—Courtyard by Marriott, the official hotel of the National Football League (NFL) celebrates its third partnership season, hosting a series of fan and guest events here throughout the week leading up to Super Bowl XLVIII.
Through its “Greatness on the Road” campaign, 12 select Courtyard hotels in the New York and New Jersey area will be fully Super Bowl branded and feature commemorative Super Bowl key cards, welcome amenities and Super Bowl pocket guides for all guests to enjoy.
Courtyard has also wrapped a fleet of New York City tour buses with Super Bowl graphics equipped with Courtyard ambassadors to get visitors excited and energized throughout the week. Yesterday, Courtyard surprised a bus full of football enthusiasts with Jerome “The Bus” Bettis driver and Rich Eisen as tour guides.
True to its commitment of enhancing guest and fan experience through its alignment with the NFL, Courtyard activities this weekend include:
Courtyard and the NFL will announce the season winner of the “Greatness on the Road” program live at the third annual NFL Honors -- a football and entertainment event saluting the best players, performances and plays from the 2013 season. The two-hour prime time awards special from Radio City Music Hall in New York will air nationally on Feb. 1 at 8 p.m. (ET) on FOX. “Greatness on the Road” is a weekly season-long program that honors one NFL road warrior and one Courtyard guest that embodies exceptionally great road performances.
Social media fans can win one of 48 $100 Courtyard gift cards in an online photo contest. To enter, users must post a photo demonstrating their excitement for the Super Bowl. To be eligible to win, photos posted to Facebook, Instagram or Twitter must include #CYSB48 and mention the Courtyard handle @Courtyard on Facebook and @CourtyardHotels on Twitter and Instagram.
The new Courtyard Herald Square hotel will house the NFL’s “Super Bowl Boulevard Virtual Theater” at 34th street, an eight-minute immersive 3D film with stunning visuals and a powerful soundtrack displayed on the façade of Macy’s Herald Square. The Courtyard Herald Square will be the best vantage point in New York City to watch the experiential show that will play every 30 minutes from 5–9:30 p.m. for the duration of “Super Bowl Boulevard.”
Courtyard will continue to host its “Greatness on the Road” tailgates for its Super Bowl guests. NFL anchor Rich Eisen will host the VIP invite-only events, which will feature chats with some of the NFL’s top talent. Guests checking into Courtyard’s Central Park and Herald Square locations can ask the front desk for more details.
“Super Bowl XLVIII in New York City offers the biggest stage imaginable to treat Courtyard’s guests to our ‘Greatness on the Road’ program,” stated Janis Milham, SVP of Modern Essentials and Extended Stay brands at Marriott International. “From the look of our hotels, to the on-property experience, Courtyard’s official NFL partnership allows us to offer an unmatched Super Bowl experience for our guests staying in our 12 area hotels.”
Tags: Courtyard by Marriott • Super Bowl • Hospitality • Brands • Marketing/Promotions •
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