Club Carlson Updates Loyalty Program
Wednesday February 19th, 2014 - 1:55PM J
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MINNEAPOLIS—Club Carlson, the global rewards program from Carlson Rezidor Hotel Group, has announced benefit and redemption updates to its loyalty program beginning on March 15, 2014.
Club Carlson will continue to offer a Faster Way to a Free Night, as well as world-class services, privileges, and redemption opportunities.
Club Carlson members will now have a choice of room types when redeeming for Award Nights. In addition to standard rooms, members can redeem additional points to stay in premium rooms at participating hotels. Room types, availability and amenities will vary by hotel. Hotel redemption categories will be updated, and a new tier added, as the Carlson Rezidor Hotel Group will soon be rolling out a curated collection of luxury hotels, under the Quorvus Collection.
Additionally, a member’s redeemed Award Nights will be combined with a member’s qualifying paid nights to count towards Elite Status. Club Carlson members can now earn points on food and beverage purchases during Award Night stays, if charged to the room.
“Since we launched Club Carlson nearly three years ago, we have always strived to provide a great experience and industry-leading value to our members,” stated Rachael Marret, SVP, Customer Engagement. “We are pleased to continue to evolve the program and offer even greater benefit to our most valued guests.”
Tags: Club Carlson • Hospitality • Marketing/Promotions •
As we begin 2015, and what is expected to be a healthy year for the hotel industry with expansion, progress and innovation as key catalysts for growth, Hotel Business is right on board with that momentum, bringing you, with this issue, our own updated product.