IHG Green Engage Acknowledged by USGBC, GKG
Thursday February 13th, 2014 - 5:16PM TB
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ATLANTA—The IHG Green Engage, an online sustainability program used by more than 2,600 IHG-branded hotels worldwide, has been recognized by the U.S. Green Building Council under its LEED Volume program and Green Key Global (GKG) as providing streamlined pathways to certification.
IHG provides an approach to precertification for new-build hotels under the LEED 2009 for New Construction rating system. This is IHG's second LEED designation—IHG was also the first hotel company to provide LEED precertification for existing hotels.
Globally recognized sustainability certifications like LEED and GKG could ultimately improve hotels' bottom line, as government and corporate clients increasingly request hotels' environmental credentials through the Response for Proposal (RFP) process, according to IHG. IHG Green Engage provides an accurate and streamlined approach for responding to RFP questions on sustainability by helping hotels track their carbon footprint; energy consumption; water consumption; and waste diversion rate. The IHG Green Engage program easily feeds this information into the RFP format for hotels.
"Our research shows that over 70% of frequent travelers prefer hotels that are engaged with their environment, and we expect a growing number of guests who want to book greener hotel rooms," said Paul Snyder, VP, Corporate Responsibility and Sustainability, IHG. "We are the only hotel company to build a comprehensive environmental management system for our hotels, helping them drive revenue through sustainability, and, ultimately, traveler preference. LEED and GKG are well-respected industry certifications and a 'stamp' of approval that highlight hotels' 'green' achievements. We are proud to be recognized by both organizations for helping our hotels obtain certification."
The IHG Green Engage program assists IHG-branded hotels in meeting and tracking several of the LEED and GKG metrics, providing an expedited pathway to certification. The Green Key Global certification is an Eco-Rating Program that evaluates, inspects and certifies hotels based on their commitment to sustainable "green" operations.
Tags: IHG • IHG Green Engage • USGBC • GKG • Hospitality • Brands • Sustainability •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.