Archer Hotel Planned for Austin
Wednesday May 7th, 2014 - 9:56AM CGB
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WICHITA, KS—LodgeWorks Partners, L.P. has partnered with Endeavor Real Estate Group to open Archer Austin, a 168-room, new-build hotel. This will mark the third property within the Archer Collection, with the Archer New York set to open in May and Archer Napa in advanced planning stages.
The hotel will be located across the street from Nordstrom in the Domain, a 304-acre upscale lifestyle development. When completed, the Domain is expected to include 1.8 million sq. ft, of retail space, 5,000 residential units, 3.5 million sq. ft. of office space and 800 hotel rooms.
According to the company, LawKingdon Architecture has incorporated a number of themes into the plans of Archer Austin with one strong tie to bring it all together: Archer is an authentic Texan. Influences include music, the Lady Bird Johnson Wildflower Center, its western roots, Hill Country and Texas itself.
Wood porcelain-tiled floors throughout many of the accommodations will be dotted with area rugs that have an antique, distressed look and feel to them. The rustic lux theme will carry through to the wallcoverings born from old leather belts behind the headboards in a number of rooms.
Each of the guestrooms is being designed to have a different feel, with as many as eight design palettes currently being considered. Canopy beds, varying headboards and footboards, large soaking tubs and sliding glass doors creating indoor/outdoor spaces are a few of the anticipated elements.
“When designing Archer Austin we kept the clever ‘Keep Austin Weird’ theme central to our design,” stated Roger Brown, SVP and director of design at LawKingdon Architecture. “It is a Texas-style sense of independence that reflects the eclectic, culturally-rich way of life that is unique to Austin. Archer will be an Austinite, an authentic Texan, through and through.”
Photos of local bands and Austin’s favorite musical venues, as well as the music itself, will be featured throughout the hotel, while pops of color reflective of wildflowers (and Lady Bird Johnson’s namesake center) will be incorporated into the color scheme. Native Texas limestone in both smooth and broken finishes will be both inside and out.
According to the company, the prospective guest demographic—80% individual travelers and 50% female—have played into consideration for room layouts, from terraces with fireplaces overlooking the park to accommodations with two double king beds.
Archer Austin will also have a 35-ft. atrium and almost 7,000 sq. ft. of event space and pre-function areas that flow to a second floor patio with fire pits and outdoor bars.
This is the second Austin property for LodgeWorks, which also owns the Aloft Hotel at the Domain.
Tags: LodgeWorks Partners LP • Endeavor Real Estate Group • Archer • Austin • Hospitality • Brands • Architecure & Interiors • Construction/Renovation •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.