HB ON THE SCENE: Microtel Inn & Suites Unveils New Hotel Prototype
Tuesday September 10th, 2013 - 4:06PM BVG
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LAS VEGAS—Microtel Inn & Suites by Wyndham launched a new, enhanced hotel prototype at the Wyndham Hotel Group’s 2013 Global Conference being held here.
Designed to elevate the brand’s overall consumer appeal while maintaining costs for franchisees, the new prototype is a continuation of efforts to refine the brand since adding the “by Wyndham” designation in early 2012.
“Since its inception, the Microtel name has been synonymous with quality, consistency and efficiency,” said Patrick Breen, brand SVP of Microtel Inn & Suites by Wyndham. “This new prototype is an essential evolutionary step in maintaining that reputation, while positioning the brand to appeal to a broader base of consumers and developers.”
Among the changes introduced by the prototype: a more spacious and open lobby featuring a new front desk design, increased seating and communal work spaces; the addition of a Micro mart option offering for-purchase snacks, light meals, soft drinks and sundries; a designed flex room for meetings or additional breakfast seating: and a new, centrally located, walk-up business center.
In the guestroom, key changes include the availability of three new color schemes; a new furniture package; a redesigned guest bathroom with contemporary vanities; and a new, more efficient wet-bar design in suites.
Exterior designs for the new prototype feature more subtle changes and maintain a look and feel consistent to that of existing Microtel properties. In doing so, current owners have the ability to retrofit the new design to their existing hotels. The cost to build the newly enhanced prototype remains neutral to that of the previous prototype.
Tags: Microtel • Hospitality • Brands • Construction/Renovation • Trade Shows •
For the past few years, the talk of The Lodging Conference in Phoenix had been focused on the economic recovery, solid industry projections and “cautious optimism.” With the word cautious no longer necessary, the economic outlook took a backseat this year to the seemingly unending parade of new lifestyle brands.