Wyndham Hotel Group Expands Flagship Brand in Turkey
Tuesday March 4th, 2014 - 11:30AM BP
| | | | | | | | | | |
These are shortcuts to your favorite social networking and bookmark sites. Add this story to your Facebook page, del.icio.us, DiggIt, and many others!
BERLIN—Committed to the continued global expansion of its flagship Wyndham Hotels and Resorts brand, Wyndham Hotel Group signed the Wyndham Ankara in Turkey, the company’s first Wyndham hotel in Turkey’s capital city. The announcement made at the International Hotel Investment Forum (IHIF) here.
The Wyndham Ankara, will join three Wyndham hotels open in Turkey since 2012, including the upscale Wyndham Istanbul Kalamis Marina and Wyndham Istanbul Petek in the cosmopolitan city of Istanbul as well as the five-star, 219-room Wyndham Izmir Özdilek in Izmir.
Anticipated to open this summer, the 138-room Wyndham Ankara has undergone extensive renovations to align its offerings with the upper-upscale Wyndham Hotels and Resorts brand, including an upgrade to the lobby and ballroom, as well as guestroom enhancements to be completed later this year. The hotel features extensive meeting space including a ballroom, terrace and meeting rooms, two restaurants and spa and fitness facilities.
The agreement supports Wyndham Hotel Group’s global expansion of the Wyndham brand, which currently consists of 170 hotels throughout the world, 30 of which are situated throughout Europe and the Middle East. In 2013, the brand was introduced to both Germany and Austria through a strategic partnership with Grand City Hotels, which saw 60 hotels signed under the Wyndham Hotels and Resorts, TRYP by Wyndham and Days Inn brands.
Earlier this week, the company also announced the addition of the Wyndham New Yorker Hotel in New York City, the brand’s largest hotel with 1,083 guestrooms.
“The Wyndham Hotels and Resorts brand is expanding rapidly across the globe and the signing of Wyndham Ankara is testament to that growth,” stated Rui Barros, Wyndham Hotel Group’s SVP and managing director for Europe, the Middle East and Africa. “It is a key part of our strategy to maintain this growth for our flagship brand while providing travellers with first-rate accommodation in key destinations.”
Tags: Wyndham Hotel Group • Hospitality • Brands • Openings •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.