W Hotels Worldwide Hits 45th Hotel Milestone
Monday December 2nd, 2013 - 11:14AM BP
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CANNES, FRANCE—From the 12th annual International Luxury Travel Market (ILTM) based here, W Hotels Worldwide announced the opening of its 45th hotel and first ever-ski retreat, W Verbier, as the brand celebrates its 15th-year anniversary.
Following the 1998 debut of the David Rockwell-designed W New York in midtown Manhattan, W now offers a global portfolio of 45 hotels and retreats.
“The lasting impact W Hotels has made on the hotel industry cannot be overstated,” stated Frits van Paasschen, CEO and president of Starwood Hotels & Resorts Worldwide. “Over the past 15 years, W has turned the staid hospitality landscape on its head and demonstrated that a hotel is more than a place to check in and checkout as it continues to reinvent the category it created with each new hotel opening around the world.”
The opening of W Verbier continues the W brand’s aggressive global growth. “W is future forward in our approach, drawing inspiration from the vibrant energy and 24/7 spirit of New York City,” stated Paul James, Global Brand Leader, W Hotels, St. Regis, and The Luxury Collection. “As we celebrate our 45th hotel and briefly look back on the W brand’s innovation over the past 15 years, it is clear that W defined and attracts a new generation of luxury traveler, who prefers a more contemporary attitude, modern style and personalized experiences in this new golden age of travel.”
As the 45th hotel globally, W Verbier and The Residences at W Verbier marks the entrance of W Hotels into Switzerland. The hotel is located at the base of the mountain in the Medran area of Verbier, part of a multi-component luxury development project owned by Les Trois Rocs. W Verbier offers 123 rooms and is located next to the main gondola offering immediate access to the resort’s ski slopes.
Tags: W Hotels • Hospitality • Brands • Openings •
When you hear all the lodging industry projections for the months and years to come, much of the robust growth is forecast to be the result of the expected influx of travelers from China. In what could only be seen as good news for the industry, that expectation moved a little closer to reality when President Obama signed a visa waiver extension for Chinese travelers earlier this month.